Fashion Marketer & Designer
Crafting unique fashion experiences that blend creativity with strategic vision
About
Founder of ‘The Blue Tutu’
I founded The Blue Tutu to bring custom outerwear and jewelry to life, blending unique designs with a strategic approach to business. My experience ranges from building fashion collections to developing market-driven strategies that help brands connect with their audience and elevate their presence.
Brand & Creative Support
Key areas of expertise include Brand Development, where I guide businesses in shaping their identity through trend analysis, visual merchandising, and targeted marketing. I also specialize in Creative Direction, ensuring that every project I touch tells a story and aligns with the brand’s goals. My passion lies in combining creativity with strategy to help brands grow and thrive.
Design Skills
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Sewing & Construction
Skilled in using sewing machines and sergers for garment creation
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Custom Embroidery
Expert in designing intricate, personalized embellishments
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Vintage Clothing
Specializing in transforming garments into wearable art
Course Work
Love Shack Fancy: New Collection
Developed a Spring 2025 collection for Love Shack Fancy, incorporating vintage femininity with floral prints and lightweight fabrics. The collection appeals to the brand’s signature style while addressing current fashion trends.
Revive Magazine
An athleisure magazine for the Revive brand, with photo editing, photography, editorial and styling at the forefront of the execution.
Capstone: Isley Boutique
A business plan for a specialty store catering towards the petite market of those who are 4’10 to 5’2 in height. This project explores closing the gap between standardized fashion versus engineered fashion, with a comprehensive marketing strategy, launch campaign and financial consideration.
Aritzia: New Product Launch
A strategic product expansion for Aritzia, introducing a new swimwear line to complement their luxury lifestyle brand. The project focuses on aligning the product with Aritzia’s brand values and targeting key market segments.
Levi’s: New Brand Creation
Led the creative direction for Strauss Classics, a Levi’s sub-brand focusing on the resale of vintage denim to promote sustainability. The project involved visual storytelling through a campaign centered on reducing fashion waste.
Skims Concept Store
A concept store for Skims, with modern technology usage and seamless integration across all platforms. This project aims to showcase Skims with third space development and integrated RFID, NFC and AR technologies, via a marketing and launch campaign.
Testimonials
"Isabella's attention to detail and creativity made her an invaluable asset to our team. Her unique designs for Blue Tutu, particularly her custom outerwear and jewelry, quickly became a customer favorite. Her ability to blend innovative design with strategic marketing not only elevated our boutique’s aesthetic but also brought in a noticeable increase in foot traffic and new customers. Her work has truly enhanced the store’s appeal."
Sophie Seltzer, Marketing Director at Herring Creek Boutique
"Isabella created a custom embroidered jean jacket for me, and the result was beyond anything I imagined. She took my vision and turned it into a one-of-a-kind piece that feels both timeless and personal. The quality of her craftsmanship is incredible, and I’ve gotten countless compliments. I can’t wait to work with her again!"
Alexis Padgett, Blue Tutu Customer